In fact, this could be your sales process too!
So you have played with a few ads on Facebook, maybe even written a sales page, or even sent letters to prospects but have had nothing come back. What is going on? I mean it was a professional letter, they need my services, why haven’t they picked up the phone and called me immediately? You spend hours putting this thing together only to have crickets, like nothing, not a single person calls. One particular issue I regularly see, is that people just don’t know how to write ad copy that sells.
I hate to tell you this, but just having professional looking business cards and letterheads doesn’t sell you anything. Follow this guideline the next time you write an ad, or sales page/letter and you can’t go wrong.
I have to say this is not the only way to write, it is just one proven way. It is easy to follow, and most importantly…..it works!
And when it works you will be looking at our computer, smiling, like the guy in the image, as the leads roll in. Not like before with your head in your hands, screaming at the computer. Anyway, here goes….
Attention Grabbing Headline
No, your logo and business name is not attention grabbing. I am afraid to say that no one cares who you are (not yet anyway). Yet, what’s the thing we always see at the top of the page, the logo, and it normally takes up ¼ of the page.
Let’s say you are an accountant, you could have your logo and business name at the top taking up most of the page or you could have something like this……..
[box type=”warning” align=”aligncenter” ]WARNING: New Budget Changes Mean You Are At Risk Of A 27% Decrease In Your Pension. Find Out How You Can Avoid This Right Now![/box]
Would that grab your prospects attention? You bet it would I know that’s a BS statement, that I just made up. But hopefully you get the idea. That is going to grab my attention, and make me want to read on, or click through to the next page.
Basically you want to target “gain” or “fear”, as people are always motivated by moving away from something, or moving towards something. The above example clearly uses fear as the driver.
But it could be the opposite, using the gain approach….
[box type=”success” align=”aligncenter” ]Who else wants to save an extra £5,000.00 a year without actually putting any more into savings or stopping their current spending habits? Find out if the rates on your savings account are getting you the best deal.[/box]
Would you click, or read on? You bet!
So what next……
After you have got their attention, you want to build the problem. Dig deeper, get into the emotion of it.
If you are in the finance world, the pain of being in debt, stressing over bills, sleepless nights.
If you are in the weight loss industry, the lack of energy, the feeling crap when they look in the mirror.
Once you have built up the problem, you can now show them how they can fix the problem. Conveniently with your services. Don’t go into too much detail about the features, no one really cares about the features, just enough so they can see the benefits.
For example people don’t buy a computer for the 16GB Dual Channel DDR3 SDRAM, or the 2TB 7200 rpm SATA, or the NVIDIA GeForce GT. They buy the computer that means they can play games with amazing graphics, against their friends on the other side of the world without any buffering. They care about the result!
So show them the benefits of using your service, especially through….
Now is the time for testimonials. If you are in the weight loss industry for example it could be, “Check out Stacy, she lost 36lbs in 12 weeks, and looks freaking amazing!” With a before and after picture to accompany the statement.
These need to be legitimate testimonials, they should be your clients or customers. But you are showing people the result that people have got from using your product or service.
For a business it could be increased profits, increased revenues, decreased expenses, lower employee turnover, etc etc.
If selling to a consumer, it could be more energy, weight loss, quieter children, better sleep, less stress.
Basically whatever your product does,whatever benefit it provides, prove it here with testimonials from customers.
This is a reason for people to pick up the phone and call you right now! Not tomorrow, right now!
It could be a limited number of spaces/products available. A certain discount only available today, or up until a certain date. Perhaps the product, programme or service itself is only available for a limited time. Any reason for why someone would respond now, and not wait till next week (which never happens).
Strong Call To Action
So you have this person ready to buy they are excited, and want your product. But there is no obvious phone number or website, BAM you lose that prospect. You never even gave them a chance to sign up.
Make sure that you tell the prospect EXACTLY what you want them do. Make it so easy and obvious.
Call 555-555-5555 right now to schedule your free consultation.
Go to www.calltoaction.com to claim your free gift now. (Note…. on that page the only thing they should be able to do is that 1 thing you want them to, more on this on another blog)
So there you have it, follow that format when writing ads, putting together landing pages and you will see your sales increase. And I do not want to hear “that won’t work in my industry”, that is complete and utter rubbish. This is used in every industry, selling every product or service ever sold, or I should add ever sold well.
Use this as a guideline when writing copy, bookmark the page if you need to. Just the next time you are putting a facebook and landing page together make sure this is in front of you.
If this has helped, or if you have any questions then please let me know by leaving a comment below, and sharing it with other business owners who may need this.
Also, if you haven’t already, then make sure you download the Level 10 Living free guide. It has 10 actionable steps for each of the 10 areas of your life to live a truly fulfilling life. Just click the image below.