McDonalds make 8 X the initial profit when they upsell you the coke and fries! Upsells are a great way to seriously increase revenues in your business.
The up-sell can be more expensive than the product they just bought, way more expensive if you want. For example, perhaps you sell them an online fitness programme, well the upsell could be weekly one to one coaching with you at a significantly higher price point. It could also be lower priced items that maybe add ons to the product or programme they just bought.
Either way the key is that it ADDS VALUE and is going to help get them result they desire. It has to relate to the thing they just bought.
Watch the video below:
So start thinking, what could you offer your customers and clients as upsells? What would add value to them, how can you help them get their result even quicker?
Also, and this is HUGE, I didn’t include this in the video but its KEY!
If you want to sell a high ticket item, people who have bought a lower priced item from you previously are more likely to buy the high ticket item. Even if they only bought the lower cost item 10 seconds ago.
So offer the higher priced programme immediately after they bought the lower cost item.