“You are an average of the 5 people you spend the most time with.” A great message from Jim Rohn. So if you want to be successful in business, then get around people who have done it already! You are more likely to be successful just by being around them. Your focus should be on building great relationships for success in business.
It doesn’t matter who you are, you do not become super successful all on your own. If you think you have then I promise you there are a whole bunch of royally pissed off people around you, who will not be willing to help you in the future when you need them. The reality is that successful people become so successful with help, support, guidance and friendship from those around them. If you are not yet at the levels of success you want to be, and you are thinking, “I have to do this all on my own” (and don’t worry that was totally me so you are not alone), then you are severely limiting your growth.
Think about the top athletes in the world! Yes we see them standing on the podium alone with the medals around their neck, but do you think they got there on their own? HELL NO! They have had teams of coaches, nutritionists, psychologists around them for years. The top golfers in the world get coaching everyday! Family and friends who support them in everything they do, picking them up when they feel down. Perhaps they had to get sponsors, and find people to believe in their journey so much that they would invest and support financially. You still think they did it on their own?
Being able to develop relationships that lift you up, that allow you to go to higher levels is key to your success. Full Stop!
I understand that often we want to be seen as strong and not needing help. Again this was me. I didn’t need help, I could figure it out on my own, I was a business owner, it was supposed to be hard, it was supposed to be a struggle of trying to figure out what to do. Do you resonate with that? But ultimately this is a silly approach and got me no where, and will get you no where as well if you keep that mindset.
When I realised that reaching out to people who had done it before was a not a sign of weakness but just dam common sense, both myself and my business grew dramatically. Not only studying what successful people did in their businesses, but finding people to coach and mentor me, finding likeminded people on the same journey, enabled me to grow more in one month than I had in the previous 3 years. It is literally a short cut. Don’t get me wrong you still have to DO the work, and put in the effort, its just now the work you do has a direct result and impact. Make sense?
How Do Relationships Really Help?
Relationships can help in many ways here are just a few….
Coaching & Guidance
Whether it be in making decisions, offering their opinion, being someone to talk things through with. Someone who has been there and done it as it were is able to guide you in the right direction. They have made the mistakes so you don’t have to. They could even offer the exact road map to how they achieved success in their industry, it may not be the same for you, but it doesn’t mean you can’t take the principles and apply them in other ways.
Having those around you who simply love what you do and are willing to support you is amazing and necessary. Even if they can’t provide you with a solution, they will always be there to talk things through with you, and you know what, you end up coming up with the solution yourself.
Introductions To Potential Clients
When you build relationships with people in circles that coincide with your ideal clients and customers, yes of course there is the potential for them to refer business to you, and this is a HUGE benefit. However, this shouldn’t be the your sole focus on any relationship. Too often I see people going to networking meetings solely looking for potential clients or customers. Or hoping that the people there will introduce them to potential clients. This is not building relationships this is hunting for your next client. When you build a relationship, offer value to other person, they will subconsciously look for ways to help you. Even if they don’t use your services themselves, when someone mentions they need help with x, they will automatically think of you.
Introductions To Influential People That Can Help Your Cause
One mistake I see people making when trying to build relationships is looking for the next client. The next ONE person that will buy from them. Although yes you want another client, that thought process is too short sighted. You should be asking, who do I know that help me be in front 1,000 potential clients/customers. Or even, who do I know that could introduce me to someone else who could help me get in front of loads of people. For example, an artist, yes could and should look for the next 1 person to buy a painting. That same artist should also be looking for relationships with the owners of art galleries who will put their art in front of thousands of people. Make sense? Another example, a massage therapist, could and should be looking for their next 1 client a referral from a current client. That same massage therapist could also build relationships with a Director or a major company in the area, and offer massage to the 200+ employees as a part of their wellness programme. You with me?
Relationships can help you get those introductions. A simple question of, “who do you know, that I should that may help me grow my business?”
It may not be helping you get clients. Look at the bigger picture. Want to set up a bricks and mortar business? It’s always good to have positive relationships with your local council and the commercial estate agents in the area. How many of them do you know right now? Do you think having those relationships would help you get to your goal of having a bricks and mortar business quicker? You bet!
What if you need funding for your business? A loan or an investment? Do you know the business manager at the bank? Do they know you? Outside investors, do you know who they are? Do they know you? Do they like you?
Remember, people buy/invest/support those people that they know, like and trust!
Who are these people?
And really, I mean who are these people to you. What is their role?
Someone who mentors you as your develop and grow your business. By mentor, I mean provide support, guidance, is there to help with decisions, or provide advice. This could be paid or free. It entirely depends on the type of relationship and how much you value their time and support..
A coach is someone who you have invested in working with. Yes, I mean financially invested. A financial investment on your part immediately commits you to taking action and listening to what they have to say (or it should do anyway). You can, and probably should, have coaches for different areas of your life. For example a business coach is there to teach, guide, support and hold you accountable to achieving your business goals.
These are normally small groups of people who all want to push themselves to achieve more. Remember, you are an average of the 5 people you spend time with. They may not be coaches or mentors, they may not be in the same industry as you, each person’s focus is to help the others grow, help them with decisions, provide feedback and guidance, and to hold them accountable. Having 6 or more different people to call on, who you know will tell you exactly how it is, not sugar coat things is incredibly powerful. Also, it opens up a huge potential of other introductions and relationships. Note…if your mastermind contains people already in your friendship circles, and you share the same circles, this will limit the potential of the introductions etc.
Look within your industry, look in other industries, look at the people who are already where you want to be. If you can build a real relationship with them then thats great! Do it! if you can’t study them! Success leaves clues! What actions have they taken. What decisions did they make?
Becoming a member of a community of like minded people who all want to achieve more in business or in any area of life. If you want to get fit, join a community of people whoa re all aiming to do that. Being around those people, in contact with them, and seeing their progress will inspire you to do more as well.
How do you reach out to them?
For coach’s, masterminds, and communities, these are often set up and out there. You just have to look for them, find ones that resonate with you, that you like and explore options of joining.
For connecting with potential mentors and other influencers, this takes a bit more work.
Create A Plan
First, explore your own network, who do you know that knows someone who could help. Create a plan, create a map, or diagram of connections, and start figuring out how you can add value to that person. Then ask for the connection.
When I say how can you add value, what can you offer that is valuable to them, what do I mean? Always remember, What’s In It For Them? Don’t just say I want this, and I want that. They aren’t going to just help every single person who reaches out to them. Give value to them and they will be more likely to listen and respond. Don’t get upset if you don’t connect with people on your first go. Be persistent (but friendly). Value could be as simple as a review for their book, a thank you for their course. It could be a way that you can help their business, or a way you could help other organisations they are a part of. Look into their current projects do they do charity work, support local events, what can you do to help them with those things?
For creating a plan, LinkedIn is great. I don’t recommend reaching out to people cold and adding a bunch of people that you actually don’t know. But often you can see that one of your connections knows the person you want to be introduced to. If they are a really connection of yours, then pick up the phone and ask them if they would mind introducing you. It can literally be that simple.
And remember Jim Rohn’s words….You are an average of the 5 people you spend the most time with. Jim Rohn. Relationships are key to your success!… Click To Tweet
FREE WEBINAR: How To Build A 6 Figure Business
If you are ready to build amazing relationships, would like to get a coach and be a part of an amazing community then I am excited to give you a hint of what is coming in the next week or so… I am super excited to be launching the Level 10 Living community for small business owners who want to build a business and a life that they love. I will be kicking it off with a free webinar on Thursday 27th April, coaching you on how you can grow build a six figure business, register now, just click here.